Creating clarity and building impact that lasts, with a flexible approach that fits the way your business works.

In the studio

The Person

Outset is creatively led by me, Sarah Knight. I have over 20 years’ experience shaping many well-known brands here in the UK and globally. Strategic by nature and with an unwavering eye for detail, I will always bring deep thinking and a purpose-led approach to every brief.

Outset was born in late 2018 (pre-pandemic when flexible working and WFH just wasn’t a thing!), from a desire to create an independent working life, that would work flexibly around my young family, but not limit my own creative ambition and output.

I have worked leading London agency teams and with in-house studios and my work has picked up a fair few awards along the way, but the goal from the very beginning, hence the name Outset, has always been to share my passion, energy, skills and experience with my clients to deliver solutions that build trust, drive growth, and position your businesses for lasting success.

LinkedIn

Collaboration

The more we work together, the more I become an extension of your team, understanding your business and treating your brand with the same passion and energy as you do.

When needed, I work with the support of trusted collaborators, from photographers to animators, copywriters to developers, providing specialist skills and expertise that allow us to scale up and down in response to your brief. Bringing the right people together on a creative project is when the magic happens! 

As a collaborative studio, I am always interested in hearing from fellow designers, developers, copywriters, animators…the list goes on. If you have a skill or offer a service that you think I should know about, let’s chat.

Expertise

Brand Strategy
Uncovering what makes you different and defining a brand positioning that you can own.

  • Audits, market research & competitor analysis

  • Purpose & values

  • Brand messaging

  • Naming

  • Brand architecture

  • Brand systems

Brand Identity
Creating an identity that is cohesive, confident and clearly communicates to your audience.

  • Visual identity

  • Verbal identity

  • Photography art direction

  • Brand guidelines

  • Asset creation

  • Accessibility

Brand Activation
Designing the applications, from print and digital, to physical environments, that bring your brand to life.

  • Campaigns

  • Print & editorial design

  • Pitch decks & presentations

  • Corporate & employee comms

  • Web & digital design

  • Photography, film & animation

  • Environment and event graphics

  • Infographics & illustration

Brand Guardian
Embedding, evolving and growing your brand so it continues to work as hard as it can for you.

  • Creative direction

  • Support and consultation

  • Embedding the brand

  • Team engagement and alignment

  • Long-term partnership

Impact

Impact is not measured on how a brand looks, but how it performs once it’s out in the world, and the commercial impact it has on my clients, their business goals and ambitions.

  • A comprehensive architecture system that has united and empowered the in-house design team.

    Essex County Council

  • Won Best Small Stand at IBC 2022, out of more than 1,350 exhibitors.

    M2A Media

  • Over 1,000 unique visitors to the website in the first two months after the new brand launched.

    UKEL

  • Acquired by venue and event management software global leader, Momentus Technologies, three years after their brand transformation.

    WeTrack

  • Enabling local teams to maintain consistency across regions and across both digital and physical customer touchpoints.

    AAK Personal Care