The corporate arm of AAK, had undergone a brand refresh and the challenge was to bring the Personal Care brand inline with corporate while still retaining it’s own individual look and feel.

The result was a cohesive yet individual brand kit of parts and updated brand guidelines that have been rolled out across all of AAK Care Personal Care’s global communications, including website, all printed and digital material and at physical customer touch points. The branding has been adopted across regions, allowing the individual teams to maintain consistency and present a unified brand presence.

Outset are proud to be the lead design partner working with AAK Personal Care since 2019.