Essex County Council
Creating a clear and consistent brand architecture and brand identity system, to increase recognition, build trust and establish accountability.
Essex County Council communicates to 1.8 million residents, the breadth of services and support provided is huge, yet the brand lacked clarity and consistency.
A confusing mix of logos and branding had been developed over the years, across campaigns, sectors and services meaning residents often weren't aware what was provided by or funded by the Council.
Ultimately Essex County Council needed to develop a brand that increased recognition, built trust and showed clear accountability for the services they provided.
EXPERTISE
Brand strategy
Brand architecture
Brand identity
Brand guidelines
Brand guardian
Ongoing creative direction
Accessible design
COLLABORATION
Strategy and Copywriting:
Maf Bishop
Implementation:
Essex County Council
Design Studio