Ralph James
Repositioning Ralph James not as a typical estate agent, but as passionate property people, who care about every detail.
Ralph James are a very successful independent Surrey estate agent. Consistently the number one selling agent on RightMove in their area, with a reputation for exceptional marketing, customer service and a portfolio of properties that are at the top end of the market. But while they were once leading the way with their visual approach, competitors had recently caught on and caught up.
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Outset worked with Ralph James to redefine their brand strategy to support future growth plans, creating the brand positioning Your Property, Our Passion. The first initials in their name, r and j, informed the design of the logo, creating a window device, derived from the idea of the estate agent window and them giving you a window into homes and properties. It opens up neatly as a speech mark device, allowing Ralph James to develop an ownable narrative with their clients within the device.
The result, a brand that pushed the boundaries of traditional estate agent branding and values, allowing them to once again lead the way within the local market. Since launching they have opened further offices in locations across Surrey and Sussex and launched Club Ralph James to increase their presence, network and reach across the South East.
EXPERTISE
Brand Strategy
Brand Identity
Brand Messaging
Copywriting
Full Stationery Suite
Brochure
Advertising
Website design
Office Branding
COLLABORATION
Copywriting:
Tamsin Windsor
Photography:
Ashly Rose
Still Moving London
Window art:
Sam Temple-Milnes
Website build:
The Property Jungle
