UK Sport is the lead government agency for major sporting events in the UK. Working closely with their sporting and hosting partners to ensure that the UK successfully bids for and stages a range of the world’s biggest international sporting events. 

In 2024 UK Sport shared a new Major Events strategy with internal and external stakeholders. Outset designed the strategy document, strategy presentation and digital branding for the event. As well as ongoing linked projects including a poster series for upcoming major events, a candidate pack for recruitment and support with the production of templates for internal documents following the same visual look and feel as the main strategy piece.